Unscented By Choice came about because my entire family has fragrance sensitivity and some chemical sensitivity. Because fragrance can seep into scent free soaps during the making & storing of soap, it can be very challenging to find truly fragrance free soaps. Which is unfortunate since any fragrance can sicken those who are sensitive – including some “safe” scents found in essential oils. In fact, according to current research, fully a third of the US are sensitive to fragrances So, between our sensitivities & the information I learned through research, I decided to start making my own truly unscented soaps, shampoo bars and lotion bars. Once I realized how well my products worked for me, I gave some to friends & family & received a resounding response of “You have got to sell these! They're great!” So... here we are... I now offer my products to anyone who is interested in reducing their fragrance load – whether due to sensitivities or because you'd like to actually smell like your perfume.