SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    393689, 394421, 394432, 394463, 394471, 
    394473, 394479, 395745, 395755, 395790, 
    397082, 397667
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00089

JSON explain

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      "key": "PRIMARY",
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      "key_length": "11",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "cost_info": {
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        "data_read_per_join": "61K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
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      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (393689,394421,394432,394463,394471,394473,394479,395745,395755,395790,397082,397667)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
393689 <p>8 ball black handmade 1" diameter pin / button / badge / flair. Shipping included.<br>This is a custom order and not returnable. </p> <p>Please excuse glare, it's hard to get a picture without one. Any of my pins can be made into magnets. Message me to make it happen.</p> <p>Thanks for looking!</p> <p><br></p>
394421 <p>Animal paw print perfect for animal lovers! Black paws on white background. 1" diameter pin / button / badge / flair. Shipping included.<br>This is a custom order and not returnable. </p> <p>Please excuse glare, it's hard to get a picture without any. Any of my pins can be made into magnets. Message me to make it happen</p> <p>Thanks for looking!</p> <p><br></p>
394432 <p>Captain Sensible of The Damned button / badge. Live in concert 2019. Copyrighted photo taken by Mike Rankin Photography used by permission. <br>Shipping included.</p> <p>This is a custom order and not returnable. </p> <p>Please excuse glare and shadows, it's hard to get a picture without any.</p> <p>Thanks for looking!</p> <p><br></p>
394463 <p>Captain Sensible of The Damned wearing banana costume in concert. 1" diameter pin / button / badge. Shipping included.<br>This is a custom order and not returnable. Copyright by Pamela Michelle and used with permission.</p> <p>Please excuse glare, it's hard to get a picture without any.</p> <p>Thanks for looking!</p>
394471 <p>Facebook is not a book, go read one. Blue and black on white. 1" inch diameter pin / button / badge / flair. Shipping included.<br>This is a custom order and not returnable. </p> <p>Please excuse glare, it's hard to get a picture without one.</p> <p>Thanks for looking!</p> <p><a href="https://square.com/store/twojills">https://square.com/store/twoji...</a><br><br></p>
394473 <p>Lavender and black embossed leather cinch clip and it measures approximately 5 3/4" x 1" x 1/4". The clips and rivets are silver tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.<br>Great reasons to have a clip:<br></p><p>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p><p><br></p>
394479 <p>Black flying bats. Perfect gift for bat lovers! 1" diameter pin / button / badge / flair. Shipping included.<br>This is a custom order and not returnable. </p> <p>Please excuse glare, it's hard to get a picture without any.</p> <p>Thanks for looking!</p> <p><br></p>
395745 <p>Silver metallic leather cinch clip and it measures approximately 5 3/4" x 1” x 1/4". The clips and rivets are silver tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.<br>Great reasons to have a clip:<br>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those bohemian items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p><p><br></p>
395755 <p>Very pastel iridescent pink leather cinch clip and it measures approximately 5 1/2" x 1" x 1/4". The clips and rivets are bronze tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.<br><br></p> <p>Great reasons to have a clip:<br>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p> <p><br></p>
395790 <p>Black leather cinch clip and it measures approximately 5 3/4" x 1" x 1/4". The clips and rivets are silver tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.<br></p> <p>Great reasons to have a clip:<br>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p> <p><br></p>
397082 <p>Dark lavender leather cinch clip and it measures approximately 5 3/4" x 1" x 1/4". The clips and rivets are silver tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.</p> <p>Great reasons to have a clip:<br>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p><p><br></p>
397667 <p>Red leather cinch clip and it measures approximately 5 3/4" x 1" x 1/4". The clips and rivets are silver tone. The "teeth" (see picture) are plastic. Most fabrics are fine but I would not suggest using on delicate ones.<br></p><p>Great reasons to have a clip:<br>1) Save money on tailoring since you can use one clip on many garments.<br>2) The size can be adjusted, unlike a tailored item.<br>3) You can buy those bohemian items that you thought were a bit too flowy or wear that vintage item that you *had* to have but haven't worn because it was too big. <br>4) You are not in the mood to wear a belt.</p> <p>I have done the best I can matching the colors with the pictures shown.<br>I am not a "pro" so there will be variations in color, cutting, etc. I like to think the imperfections that may occur prove that a real person made it.</p> <p>These are made to order so are a final sale, no return. Please message me with any questions.</p> <p>Thanks for looking!</p> <p>&nbsp;If you would like more than one of my items, please message me to save on shipping. </p><p><br></p>