SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    103373, 96320, 120747, 104426, 109606, 
    98342, 155430, 168828
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00289

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "6.71"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 8,
      "rows_produced_per_join": 8,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "5.91",
        "eval_cost": "0.80",
        "prefix_cost": "6.71",
        "data_read_per_join": "40K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (103373,96320,120747,104426,109606,98342,155430,168828)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
96320 <p>leather hand-sewn inhaler holder finished with a D-ring and swivel hook. Attach to keys, bags, beltloops.&nbsp;</p> <p>Inhaler can be used in holder.</p> <p>Fits standard inhalers. Does NOT fit Proair Respiclick.</p>
98342 <p>Simple trinket necklaces with double slip knots to shorten or lengthen glass bottle is .33 oz with cork closure.</p><p>Great for sand, small rocks, volcanic ash, even fairy dust!</p><p>*recommend gluing closed when/if filled with memories!</p>
103373 <p>Leather shot glasses. Fully functional, sealed in beeswax and pine mixture. Each glass is made completely by hand. </p> <p><br></p> <p>Please note: lettered photo is just for stitching type reference. Final colors will be darker as pictured with the finished product.&nbsp;</p>
104426 <p>These bracelets are excellent conversation pieces as you try to riddle out how they work.&nbsp;</p> <p>Made from leather with metal snaps, each bracelet is custom made to fit your wrist!</p>
109606 <p>Leather shot glasses. Fully functional, sealed in beeswax. Each glass is made completely by hand.</p>
120747 <p>These phone holders are made from plastic and topped with a leather circle. They attach easily to the back of your phone. Easy to remove when desired.</p>
155430 <p>Simple leather bracelet. Can be closed with a snap or bar closure. Available in 5/8", 3/4", or 1" widths. Can laser ingrave medical ID information or other personalization.</p>
168828 <p>Leather envelope pouch made with chrome tanned leather, handstiched and closed with a snap. Perfect for cash, coupons, receipts and so much more! Pouch measures 8" x 5.5"</p>