SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    96320, 90935, 120747, 104426, 98342, 
    239125, 168828
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00068

JSON explain

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      "key": "PRIMARY",
      "used_key_parts": [
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      ],
      "key_length": "11",
      "rows_examined_per_scan": 7,
      "rows_produced_per_join": 7,
      "filtered": "100.00",
      "cost_info": {
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        "eval_cost": "0.70",
        "prefix_cost": "5.87",
        "data_read_per_join": "35K"
      },
      "used_columns": [
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        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (96320,90935,120747,104426,98342,239125,168828)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
90935 <p>Handstitched leather trinket trays, great for keys, coins, pens, etc. Also makes a great dice tray for gaming!</p> <p><br></p> <p>Trays are approximately 6"x6"x1.5"</p> <p>Choose between chocolate, strawberry, or vanilla.&nbsp;</p>
96320 <p>leather hand-sewn inhaler holder finished with a D-ring and swivel hook. Attach to keys, bags, beltloops.&nbsp;</p> <p>Inhaler can be used in holder.</p> <p>Fits standard inhalers. Does NOT fit Proair Respiclick.</p>
98342 <p>Simple trinket necklaces with double slip knots to shorten or lengthen glass bottle is .33 oz with cork closure.</p><p>Great for sand, small rocks, volcanic ash, even fairy dust!</p><p>*recommend gluing closed when/if filled with memories!</p>
104426 <p>These bracelets are excellent conversation pieces as you try to riddle out how they work.&nbsp;</p> <p>Made from leather with metal snaps, each bracelet is custom made to fit your wrist!</p>
120747 <p>These phone holders are made from plastic and topped with a leather circle. They attach easily to the back of your phone. Easy to remove when desired.</p>
168828 <p>Leather envelope pouch made with chrome tanned leather, handstiched and closed with a snap. Perfect for cash, coupons, receipts and so much more! Pouch measures 8" x 5.5"</p>
239125 <p>Laser Burnt with your image, leather coasters. Coated in beeswax to increase water resistance. Each coaster is 3.25" in diameter. *colors may vary*</p>