SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    435339, 435358, 435362, 435369, 435375, 
    435376, 435377, 435383, 435387, 435397, 
    435905, 435910
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00072

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "9.95"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "8.75",
        "eval_cost": "1.20",
        "prefix_cost": "9.95",
        "data_read_per_join": "61K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (435339,435358,435362,435369,435375,435376,435377,435383,435387,435397,435905,435910)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}