SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (99529, 99531, 99533) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00235

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "2.52"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 3,
      "rows_produced_per_join": 3,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "2.22",
        "eval_cost": "0.30",
        "prefix_cost": "2.52",
        "data_read_per_join": "15K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (99529,99531,99533)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
99529 <p>This solid handmade lotion stick packs more moisturizers than 2 bottles of lotion combined.&nbsp;</p><p>It's for those quick touch ups or on the go swipes when you realize your lotion failed you in the middle of the day. This lotion stick is proven to last your full day.&nbsp;</p><p>Full of skin loving ingredients that improve your skin with each use.</p><p><br></p><p>To use: push the bottom of the tube up and smear on needed area of your skin. Rub in. Remember a little goes a long way.</p><p>Main Ingredients: Honey, Beeswax, Shea Butter, Mango Butter, coconut oil, fragrance, and mica. *Full list on product.</p>
99531 <p>This handmade solid lotion has your front, back and all the sides when you need it.</p> <p>It's packed full of skin loving ingredients that keep your skin moisturized throughout the day. And...it smells glorious.&nbsp;</p> <p>Picture your favorite brand of Shea mixed with the sweet cocoa scent and you have Sheacoco.</p> <p>To use: Twist the bottom of the tube until the stick meets the top of the tube. Rub on needed area and rub in. A little goes a long way.</p> <p>Main Ingredients: Beeswax, mango butter, Coconut oil, mica, fragrance. * Full list on product.</p>
99533 <p>This handmade solid stick packs a punch of moisturizers and a delicious mouth watering smell.&nbsp;</p><p>For all those moments you realize your lotion has failed or you forgot to hit up that area you thought no one would see. Perfect for a purse or beach bag.</p><p>To use: Push the bottom the the tube up, until the lotion stick reaches the top. Rub onto needed area. Rub into skin. Remember a little goes a long way.</p><p>Main Ingredients: Beeswax, Mango butter, fragrance, and mica. *Full list on product.</p>