SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    5910, 3329, 3377, 2543, 5861, 5839, 5830, 
    5804, 5801, 5815, 5806, 5849
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00695

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "10.17"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "8.98",
        "eval_cost": "1.20",
        "prefix_cost": "10.18",
        "data_read_per_join": "61K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (5910,3329,3377,2543,5861,5839,5830,5804,5801,5815,5806,5849)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
2543 <p>A soft breeze....a whisper of gold floating from your ear. &nbsp;&nbsp; These comfortable 14K gold-filled earrings hang about 1 1/2" down from your ear.&nbsp; Fun gold ear fashion.</p>
3329 <p>So very pretty and rich looking, this Golden Glow hammered ear cuff. Created from an alloy called NuGold with the look of 14K at a fraction of the cost! Nickel free.&nbsp; Handcrafted, one at a time.</p>
3377 <p>A new, wider width size in our Golden Glow ear cuffs! &nbsp;&nbsp; <span style="color: rgb(192, 80, 77);"><strong>Offered here as a pair (2).&nbsp;&nbsp;</strong><span style="color: rgb(0, 0, 0);">About 1/2" wide.&nbsp; Nickel free.&nbsp; Handcrafted, one at a time.&nbsp; Comfortable, fun ear fashion.</span></span></p> <p></p>
5801 <p><br>. <br> Handmade sterling silver forged and fun dangle earrings we call "Curly Q". &nbsp; Each individual curl moves independent of the other, giving the earrings lots of interest and motion.&nbsp;</p> <p><br></p> <p><br></p>
5804 <p>A stylized golden Lotus flower, resting gently on your right ear in this intricate brass ear wrap.&nbsp; Created in brass, with stamped leaves and stylized lotus.</p> <p><br></p>
5806 <p>A collection of three ear cuffs, each made in our popular 1/4" (about 6.5mm) medium width. &nbsp; One of sterling silver, one of copper, and one of NuGold (also called Merlins Gold) brass.&nbsp; All nickel free.</p> <p><br></p>
5815 <p><br><br> Plucked from the sea, a beautiful mermaid brass ear cuff wrap.&nbsp; Diving deep, our golden mermaid holds a shell, looking for the pearl of life. Floating above her, in the twisted strands of kelp is the object of her search.</p> <p><br></p>
5830 <p><br>. <br> Our wide hammered band ear cuffs come in three different metals....sterling silver, copper, and NuGold brass.&nbsp; Here's a trio, with one from each metal. Just about 3/8" inch wide each, sparkling with the hammered finish.&nbsp;</p> <p><br></p>
5839 <p>A fierce sterling silver fantasy dragon to curl around your finger. &nbsp; The top of the ring is the dragon curvy and slithery as he crosses your finger. The back shank of the ring has a hammered finish for extra strength and shimmer.</p> <p>The dragon is about 1" long and approximately 1/2 inch&nbsp; wide at the widest point.&nbsp; Handcrafted for you, one at a time, in our studio in Northern California.</p> <p><br></p>
5849 <p>A "Golden Garland" encircles your ear, in full leaf and flower in this handcrafted brass ear cuff wrap.</p> <p>Lightweight, comfortable and adjustable to fit your ear. Needs no piercings to be worn. Nickel free.&nbsp; Soldered for sturdiness. Oxidized to show the detail. Created from stamped brass pieces and brass wire.&nbsp; Handmade, one at a time, in our northern California studio.</p> <p><br></p>
5861 <p>&nbsp;Here we're offering our wide ear cuff made in copper, about 3/8" wide (about 9-10mm), with a hammered texture.</p> <p>Lightweight, comfortable. Needs no piercings to be worn. Easily adjustable to fit, and comes with instructions for those who are new to wearing ear cuffs. Nickel free. &nbsp; Created one at a time, by us, in our studio in northern California.</p> <p><br></p>
5910 <p>A lovely daisy chain to encircle your ear. The deeply embossed flower design is oxidized to show the detail in the flowers. Created from an American brass stamping made from a vintage die, it is about 1/4" (6.5 mm) wide.</p> <p> Easily polished with a jeweler's polishing cloth to maintain its bright finish. Or you can allow it to get a natural, aged patina if you prefer. </p> <p>Created one at a time, by us, in our northern California studio.</p> <p><br></p>