SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    96943, 97023, 96968, 96994, 97031, 97012, 
    96928, 96959, 97025, 97039, 97035, 
    97005, 97038
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00083

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "11.18"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 13,
      "rows_produced_per_join": 13,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "9.88",
        "eval_cost": "1.30",
        "prefix_cost": "11.18",
        "data_read_per_join": "66K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (96943,97023,96968,96994,97031,97012,96928,96959,97025,97039,97035,97005,97038)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}