SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    70309, 54752, 54613, 70306, 54610, 70311, 
    70301
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00527

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "5.84"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 7,
      "rows_produced_per_join": 7,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "5.15",
        "eval_cost": "0.70",
        "prefix_cost": "5.85",
        "data_read_per_join": "35K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (70309,54752,54613,70306,54610,70311,70301)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
54610 <p>Handmade Leather Padfolio</p>
54613 <p>Handmade Leather Padfolio</p>
54752 <p>Handmade Leather Padfolio</p>
70301 <p>Handmade Leather Padfolio</p>
70306 <p>Handmade Leather Padfolio</p>
70309 <p>Handmade Leather Padfolio</p>
70311 <p>Handmade Leather Padfolio</p>