SELECT 
  product_descriptions.product_id, 
  product_descriptions.short_description, 
  IF(
    product_descriptions.short_description = '' 
    OR product_descriptions.short_description IS NULL, 
    product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  product_descriptions 
WHERE 
  product_descriptions.product_id IN (
    10097, 10096, 10292, 10291, 17467, 10253, 
    10264, 10246, 10247, 10248, 10095, 
    10763
  ) 
  AND product_descriptions.lang_code = 'en'

Query time 0.00075

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "9.85"
    },
    "table": {
      "table_name": "product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "11",
      "rows_examined_per_scan": 12,
      "rows_produced_per_join": 12,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "8.65",
        "eval_cost": "1.20",
        "prefix_cost": "9.85",
        "data_read_per_join": "61K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`goimagine`.`product_descriptions`.`product_id` in (10097,10096,10292,10291,17467,10253,10264,10246,10247,10248,10095,10763)) and (`goimagine`.`product_descriptions`.`lang_code` = 'en'))"
    }
  }
}